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How to Release an iOS App to the App Store

Author: Carl Heaton
He is our senior instructor and originally from Manchester UK. Carl teaches our Web Design and Online Marketing Courses.
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Releasing an iOS app to the App Store is an exciting milestone for any developer. It allows you to share your creation with millions of users worldwide. This step-by-step guide will walk you through the process, from preparing your app to submitting it for review.


This article will provide you with a detailed roadmap on how to navigate the App Store submission process. You’ll learn how to package your app, create a compelling listing, and ensure it meets Apple’s guidelines.

Preparing Your App

Before you submit your app to the App Store, it’s crucial to ensure it’s polished, well-tested and adheres to Apple’s guidelines.


  1. Code Review and Testing
    • Thoroughly review your code for bugs, and conduct extensive testing on various devices to ensure compatibility.
  2. UI/UX Polish
    • Refine the user interface and experience to ensure a seamless and intuitive app.
  3. App Store Guidelines Compliance
    • Familiarize yourself with Apple’s App Store Review Guidelines and make any necessary adjustments to your app.

Quick Tips:

  • Use the latest iOS SDK for compatibility.
  • Ensure your app works smoothly on various screen sizes.

Creating a Developer Account

To submit an app to the App Store, you’ll need to set up a developer account with Apple.


  1. Visit the Apple Developer Website
  2. Enroll in the Apple Developer Program
    • Follow the steps to enroll in the program. This may involve a registration fee.
  3. Complete Your Developer Profile
    • Provide the necessary information and set up your developer profile.

Quick Tips:

  • Choose the right type of developer account (Individual or Organization) based on your needs.

App Configuration and Assets

This step involves preparing all the necessary assets and configuring your app for submission.


  1. Bundle ID and Provisioning Profiles
    • Create a unique Bundle ID for your app and set up the necessary provisioning profiles in the Apple Developer portal.
  2. App Icons and Launch Screens
    • Design and add the required app icons and launch screens for different device sizes.
  3. App Store Connect Configuration
    • Set up your app in App Store Connect, where you’ll manage its metadata, screenshots, and more.

Quick Tips:

  • Ensure your app’s metadata is compelling and accurately represents its features.

Submitting Your App for Review

Once your app is thoroughly prepared, it’s time to submit it for review.


  1. Build and Archive
    • Create an archive of your app using Xcode and ensure it’s built with the Release configuration.
  2. App Store Connect Submission
    • Upload your app’s archive to App Store Connect and fill in the required details, including version number, release notes, and screenshots.
  3. Submit for Review
    • After providing all necessary information, submit your app for review.

Quick Tips:

  • Be concise and clear in your release notes to inform users about new features or changes.

App Review and Publishing

Your app will now undergo a review process by Apple.


  1. App Review Process
    • Apple’s team will review your app for compliance with guidelines, quality, and functionality.
  2. App Approval
    • Once approved, your app will be scheduled for release on the App Store.
  3. Monitoring and Updates
    • Keep an eye on user feedback and analytics, and regularly update your app to provide the best experience.

Quick Tips:

  • Be responsive to any feedback or requests from Apple’s review team.


Now that your app is live on the App Store, celebrate your achievement! Remember to actively engage with your users, address their feedback, and keep your app updated to provide an excellent experience.

External Links for Further Reading:

  1. Apple Developer Program Enrollment
  2. App Store Review Guidelines
  3. App Store Connect – Apple Developer

For additional support and resources, visit the official Apple Developer Support.

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