Updated September 2026: we checked all ten sites. Seven are still online (some redesigned since), three had gone and were replaced with fitness sites recognised by Awwwards in 2026.
For web designers, one of the best ways of coming up with creative works of brilliance is to learn from the best and worst website designs that are on the Internet.
This is also a golden piece of advice your web design instructor will tell you when you are just a beginner learning tricks of the trade in a web design course. Like many things in life, you can learn from both sides of the equation so that you can pinpoint on what works and what you should avoid. In this post, we will focus on ten of the best fitness websites that can hopefully inspire your own web design endeavors.
The criteria for making this list for best fitness websites include ticks in areas such as layout, typography, usability, overall impact, and more. Let’s get introduced to these energized sites, shall we?
Phive Health & Fitness Centers
Top Design Features:
Flat design | Parallax | Photography | Minimal |SVG | Animated | Responsive | Sound/Video
Voted SOTD at CSS Winner, Awwwards, and a whole lot of other places, Phive is a website built to showcase its health & fitness centers in Portugal as well as their personal trainers and gym activities.
The concept is trendy, and the design flows well throughout the site with sound effects and fun loading animations totally on fleek. Site visitors will find the user experience to be interactive and scrolling through the site certainly makes you feel motivated to hit the gym and is one of the reasons this is first on our list of best fitness websites.
Update, September 2026: the site has been completely redesigned since, by the agency Burocratik, and won Awwwards Site of the Day again on 5 August 2025.
THE GRIND
Top Design Features:
Video | Bold Color | Animated | Responsive
THE GRIND is a Dutch fitness brand. Their site, by the studio Mrboost, won an Awwwards Honorable Mention in March 2026.
It’s done in red and black, with training video running right through it.
Amir Khan World
Top Design Features:
Minimal | Photography | Typography | Portfolio | Single Page
Amir Khan is a former pro boxer who is using his personal website to build his brand. What we really love about this website is the minimalistic approach with complementing bold typography. It’s one of the moments where less is certainly more.
The use of quality photography on Amir Khan World is another factor that has wowed us. His site has once been featured on Awwwards as SOTD.
Virgin Active
Top Design Features:
Single Page | Fullscreen | Minimal | Photography
Virgin Active is a multinational health club that has gyms located in many countries, including the United Kingdom, Australia, South Africa, and Thailand.
The website looks clean and easy to navigate, so as a user, you will never feel overwhelmed at any time during your user experience on this site.
The color combination of red and grey has been proven to work time after time, so if these are your brand colors, you can take a leaf out of Virgin Active.
Update, September 2026: virginactive.com now redirects to the Virgin group’s company page; the Thai clubs have their own site at virginactive.co.th, linked above.
ASSOS of Switzerland
Top Design Features:
Minimal | Photography | Fullscreen | WebGL | Single Page
Featuring a modern and sporty layout, ASSOS of Switzerland makes cycling look like a designer brand. This website has won the hearts of many web designers, leaving a trail of SOTDs as it blazes through the Internet.
The tried and tested black and white color combination can always polish the look of your website so even if you are using the same design idea for a street hawker in Bangkok, it will look like a cuisine brand from some 4 or 5-star hotels!
20 Minute Body
Top Design Features:
Fullscreen | Single Page | Photography | Colorful
We’ll admit, the page layout looks long but it’s a good example of a fitness website that is focused on selling product packages.
Some health and fitness sites emphasize on product sales and that’s why we wanted to show this variety in our list. It’s a site that makes us think of effective call-to actions and a user will easily find all the information he or she needs before making a purchase.
XNRGY Club
Top Design Features:
Fullscreen | Photography | Minimal | Animated
XNRGY Club mixes padel, fitness, food and community in one place. Their site, by Every Day Agency, won an Awwwards Honorable Mention in June 2026.
It uses deep blue and near-black with smooth page transitions, and big photos of the courts.
Primal7
Top Design Features:
Responsive | Single Page | Photography | Navigation
Primal7 focuses on suspension training for their customers, aiming to maximize performance while minimizing pain.
The design is clean, responsive, and effective – using a white and light grey background to get their message across. Featured on CSS Winner, it has won praise from critics for being a well-rounded website.
Update, September 2026: the site has moved to primal7movement.com and is now a shop for the suspension trainer, with programmes designed by physical therapists and photos of real customers using it.
I Love This Fame
Top Design Features:
Responsive | Animated | Flat Design | SVG | Single Page | Colorful
One of the rare sports and fitness websites that use cartoon as its main inspiration, I Love This Fame is a fun way to introduce a non-profit project that aims to promote basketball among teenagers in Poland.
We were thrilled at trying the basketball shooting game on the site which works effectively to deliver the message that you too can be a basketball player. It’s creative, simple, and fun!
This site has also won a few SOTD awards at highly respected CSS website inspirational showcases.
Essor Fitness
Top Design Features:
Video | Minimal | Black & White | Animated
Essor Fitness is a Swiss training studio whose site, by WeAreBrain, won an Awwwards Honorable Mention in January 2026.
It’s strictly black and white, with video, smooth transitions and a “Wall of Fame” of client results.
With new inspiration comes new web design
There you go – 10 of the best fitness websites that can hopefully help to inspire your own web design work. By the way, did you manage to spot any design patterns yet on what makes a stellar fitness website? We certainly did, so now it’s over to you to spot the gold!
From the original list: Amenzone Canada, Create Pilates and Vitalmonitor are no longer online.
