A product dashboard with an AI assistant summarising the week's risks and decisions
A product dashboard with an AI assistant summarising the week's risks and decisions

AI for Managers & Product Leaders

3 lessons of 3 hours19,200 bahtBangkok or online

Part-time
Lead the work that AI is changing. A practical course for managers and product leaders: find valuable AI use cases, redesign workflows, run measurable pilots, guide adoption and leave with a 90-day AI plan.
They’re very helpful and friendly
Ministry of Education Thailand
Fully accredited by the
Ministry of Education

Google reviews

Quick details

Overview

AI for Managers & Product Leaders is a part-time evening group course for managers and product leaders, with no technical background needed: 3 lessons of 3 hours, with 3-hour classes from 6pm to 9pm on Tuesdays and Thursdays, live in Bangkok or live online. You leave with a 90-day AI adoption plan for your team. It also runs as a company workshop. It costs 19,200 baht with a 10,000 baht deposit, and the next group starts on 1 April 2027.

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Is this course for you?

For people who lead teams or products and need to know what should actually change on Monday morning.

Managers do not need to become machine-learning engineers. They do need to understand enough about AI to make good decisions about work, people, products, risk and investment.

Some teams ban useful tools because they are afraid of what might happen. Others buy AI products before they have identified a real problem. Employees quietly create their own shortcuts. This course brings the conversation back to work. It is not an executive lecture full of trend charts: you will leave with a plan for actual work.

Designed for: team leads, department heads, product managers and product leaders, operations leaders, business owners, project and programme managers, marketing or design leaders, HR and L&D leaders, and senior individual contributors introducing AI into a team.

Carl created this course and you can chat with him if you have any questions.

What can I do after this course?

You will leave with a realistic 90-day AI adoption plan for a real team or business area: current state, three priority opportunities, one immediate pilot, a capability plan and simple governance.

Woman writing campaign ideas on a whiteboard covered in printed photos

Start with the work

Map friction, repeated work and handoffs in your team, then shortlist the AI opportunities worth investigating first by value, feasibility and risk.

Person reviewing analytics charts on a laptop

Run a proper pilot

Turn one use case into a pilot with an owner, a baseline, a workflow, human review and success and failure measures, ending in a clear go, change or stop decision.

Instructor presenting a newsletter slide to a room of students at computers

People and governance

Plan adoption for enthusiastic, cautious and reluctant people, and write a one-page team AI working agreement that people might actually read.

What you will learn

Three live 3-hour sessions, built around your own team’s work. Also available as a private company workshop.

  • What generative AI does well today, and where it remains unreliable
  • AI assistance, automation, agents and AI inside products; build versus buy
  • Common leadership misconceptions and hidden employee AI use
  • Why a new tool does not automatically create productivity
  • Workflow mapping: friction, repeated work, information retrieval, decision support
  • Prioritising by value, feasibility, risk and human judgement

Exercise: map where AI already touches your team’s work, officially or not, and shortlist the three use cases worth investigating first.

  • Problem statement, current baseline and desired outcome
  • Scope, pilot owner and tool selection
  • Workflow design and human review
  • Data and privacy questions
  • Success measures, failure measures, user feedback and pilot length
  • Go, change or stop decisions

Exercise: turn one shortlisted opportunity into a pilot canvas that could actually be approved and started.

  • Different levels of AI confidence, fear, scepticism and overconfidence
  • Shadow AI, training, shared patterns, champions and manager behaviour
  • Making experimentation safe, and avoiding “everyone must use AI” theatre
  • Sensitive and personal data, intellectual property and client confidentiality
  • Approval, accountability, source checking and high-impact decisions
  • Tool permissions and vendor review questions

Final project: your 90-day AI adoption plan: current state, three priority opportunities, one immediate pilot, a capability plan, governance (what is allowed, what needs approval, what must not go into AI systems) and a 30 / 60 / 90-day roadmap.

AI is not only changing how your team works. It creates new product possibilities and new interaction risks. Where relevant we also cover whether AI belongs in the customer experience at all, copilot versus automation versus autonomous action, designing human approval, AI failure states, trust, cost-to-serve, product experimentation, and measuring whether AI improves the customer outcome rather than just the feature count.

This course is particularly well suited to private company delivery using your real workflows and policies. For a senior leadership team we spend less time on tool use and more on opportunity, governance, organisational change and portfolio decisions.

Full course details

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Without Web Courses, I would not have my new job. They have helped me double my salary from my last job!

Dan, Web Courses Bangkok instructor

Daniel Renalds

Ecommerce Specialist at Lindt & Sprüngli View Dan's LinkedIn Profile

Carl and the gang

Who will be my instructor?

Meet Carl, our founder and senior instructor, all the way from England.

Other courses Carl teaches:

Course dates and times for 2027

Days of the week: Tuesdays and Thursdays from 6pm to 9pm, or on dates that suit your company for a private workshop

April
2027
Timing:
6:00 pm to 9:00 pm
All dates:
1st April to 20th April
August
2027
Timing:
6:00 pm to 9:00 pm
All dates:
5th August to 17th August
December
2027
Timing:
6:00 pm to 9:00 pm
All dates:
2nd December to 9th December

Pricing and payment options

We want to make it an easy decision for you to join our courses.
So we offer a variety of promotions and packages. See how deposits, changes and refunds work.

Promotions & Packages

Course standard price

19,200 baht
(deposit:
10,000 baht
)
10%

Early Bird Discount

Book 1 month in advance & save 10%
Discounted rate:
17,280 baht
, save
1,920 baht
5%

Addon: 1-to-1 coaching

Get private consultation, 5% off our 1,990 baht hourly rate
Discounted rate:
1,890 baht
per hour
20%

Refer a friend

Refer a friend and save 20%
Discounted rate:
15,360 baht
, save
3,840 baht

Payment options

PayPal
Visa
Bank transfer
Direct debit

Monthly payment plan with 0% interest and online payments secured by OMISE protection.

What is included?

We keep classes small so you get real attention from the instructors.

Frequently Asked Questions

Need more answers? Email [email protected]

No. We explain the technical concepts at the level needed to make management and product decisions.

Partly, but it deliberately connects strategy to workflows, pilots, owners and measurable outcomes.

Yes, particularly as a private workshop, where we spend less time on tool use and more on opportunity, governance, organisational change and portfolio decisions.

Yes. Product managers can apply the same method to internal team workflows and to AI opportunities inside their products.

Yes. This course is particularly well suited to private company delivery using your real workflows and policies. Talk to us about a private leadership workshop.

Both. Classes run live at our training centre in Bangkok, and you can also join live online through Zoom.

Yes, you will receive a WCB certificate of completion.

Book a call and chat with a learning advisor with any questions.

Taya, who looks after bookings at Web Courses Bangkok

Schedule a call with our friendly training advisors like Taya.

You’re also welcome to sit in on one of our classes for an hour before you book. Just ask Taya.

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With all Bootcamps you can take any of our Essentials courses at 1/2 price!

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