Content Marketing Essentials
Ministry of Education
4.8 Google reviews
Quick details
- Part-time course: 2 lessons over 2 weeks
- 4-Hour classes per week (leaving lots of time for exploring and traveling!)
- Group learning and in-person format
- Price: 6,400 baht (3,200 baht deposit)
- Certificate of completion + free online course + one-on-one mentoring
Overview
- Understand the stages of the consumer sales funnel -- awareness, interest, consideration, intent, evaluation, purchase -- your target audience goes through and how content marketing adapts and changes, so that you can tell your brand story in the most effective way possible
- Learn how to research, create and design content for specific purposes and mediums such as blog posts, articles, short form videos for social media, long form videos for websites, so that your content is targeted on your audience and focused on increasing conversions
- Think of content marketing as a long-term investment that will continue to give value by developing a strategy, which allows for content to be repurposed and promoted in a variety of ways, so you are working smarter, not harder, with your marketing efforts
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What can I do after this course?
For sure you will have the skills to build a website from scratch and know if this is a path you want to pursue as a new career.
Understand the power of storytelling in the consumers’ journey through the sales funnel
We explore the key stages of the consumer sales funnel and look at which content marketing touchpoints are the most effective to tell a brand’s story and connect with the consumer, so you know in which areas to focus your marketing
Know how to come with content ideas and set up content frameworks
We look at top tips on how to think creatively and generate ideas for content marketing as well as how to set up a process with checks and balances, so you can ensure your content is consistent, high performing and great quality
Develop a thorough content calendar and 360-degree content marketing strategy
We take a look at what makes a good content calendar and how to develop a long-term content marketing strategy across various channels, so that you know how and where to publish content and effectively promote it to attract customers and increase brand awareness
Full course details
Fill out the form below and we’ll send over the full course details and step-by-step application instructions.
I highly recommend taking a course with Web Courses. Their environment is very friendly, very welcoming and you can really feel their passion for what they're doing.
Aazen Iwayan
Marketing Officer at Nexus System Resources Co., Ltd. View Aazen's LinkedIn Profile
Who will be my instructor?
Meet Storm, our friendly digital marketing instructor, all the way from South Africa.
- Experience: Storm has had the great opportunity to learn from some of the world’s leading business minds - including Roger Hamilton, founder of Entrepreneur Resorts, and George Ross..
- Qualifications: Certified brand strategist, web developer and digital strategist. Durban University of Technology - Video Technology, Video Technology
- Teaching style: "As a badass brand strategist and whimsical web wizard, Storm brings a special energy to all her classes. She is an excellent coach and really cares about each and every person she works with. "
Other courses Storm teaches:
Course dates and times for 2022-2023
Days of the week: Saturdays
Promotions & Packages
Early Bird Discount
Addon: 1-to-1 coaching
Payment options
Monthly payment plan with 0% interest and online payments secured by OMISE protection.
What is included?
- 1-to-1 mentoring and support
- Real life projects and case studies
- Access to hundreds of materials
- 50% discount on all other short-courses
- Free access to co-learning spaces
- A team who wants you to succeed
We limit places to maximum of 10 people per class to ensure you get the best attention from the instructors.
Frequently Asked Questions
Need more answers? Email [email protected]
What will I be able to do?
Is this an in-person or online course?
This course is in-person and we have both online available also. The in-person classes are run here in Bangkok and through our training partners around the world. The online courses are run through Zoom and various tools to build a truly immersive and practical experience.
Do you have times available on the weekend?
Short answer is yes, the longer answer is that we need at least 3 people to create a open a course. If you have some friends to join we can help create a custom schedule.
We do hope to open weekend courses in the future so please sign-up to the newsletter or join us on Facebook for regular updates.
Do we get a certificate at the end?
Yes you will receive a certificate of completion. Certificates do not help you win projects or jobs directly but they are a trust signal to show you have invested in your skills and career.
Can I take this course if I am a beginner?
Yes, our courses are aimed at beginners. We have all been there and know how hard it can be to get started. That is why our friendly experts will guide you every step of the way from knowing what the subject is all about to applying your skills in a meaningful way in practice.
Should I bring my own laptop?
We have iMac’s with all the latest updates and software ready for you at the school. But if you prefer to bring your own laptop you are more than welcome to.
Is there anything I can read to prepare?
To begin with we recommend doing some research around the area using the following “best content marketing strategies 2021” and have a look at what the pro’s are making. This will give you an idea of what to aim for. Then we recommend going to read our blog and joining our Facebook page as we share lots of useful links on a regular basis.
Book a call and chat with a learning advisor with any questions.
Schedule a call with our friendly training advisors like Taya.
What related courses do you have?
With all Bootcamps you can take any of our Essentials courses at 1/2 price!
