Are you considering placing an ad in Facebook, but you don’t feel quite sure how to do it?
Update, September 2026: Facebook ads are now made in Meta Ads Manager, which looks different from the 2012 screens in the video and screenshots below.
Social Ads are the new trend in marketing for small and big businesses. It is a much more flexible way of advertising than traditional Media. You can decide your budget, and it can be as low as $5 US dollars. There are 2 major options for advertising in Facebook that are ads and sponsored stories. In this opportunity we are focusing only on ads which have 2 sub-options: The Cost Per Click (CPC) option with which you will be charged per click, meaning that only if the person shows interest on your ad and clicks, you will be charged. The other advertising option is the CPM (Cost per Thousand Impression), which basically is that you are being charged a fraction of your budget every time someone sees your ad. Another great advantage over traditional Media is that your audience can be targeted by very specific characteristics such as location, age, gender, interests, education, language or even relationship status.
With this 12-minute-tutorial you will learn:
– How to create an ad to promote your website or Fan Page
– What option of advertising is better for you and how to choose your price from the price range proposed by Facebook.
– How to generate reports once your campaign started
– How to customize your target audience
– And how to monitor it and change it in case it is not giving good results
If you are interested in learning more about how to create successful Marketing campaigns, not only in Facebook but in many other social networks available nowadays, we invite you to our part-time group course, Social Media Marketing Essentials. It is a very interactive and engaging course with our expert instructor who will show you how to build awareness, create and develop stronger relationships with your customers, build trust and loyalty and ultimately drive your online success through increased traffic, sales and revenues. For more information please visit our Social Media Marketing Essentials course page.
