Google appears to be trying to go back to basics with a new update to search algorithm. The new update is designed to affect up to ninety percent of all searches on Google. If you haven’t heard of the Hummingbird algorithm, you may remember the switch to “Caffeine” Google announced back in 2010. So, now three years later we have a new update which is supposed to make searches easier by using key phrases people ask instead of just keywords.
Hummingbird hums to a different tune.
Google appears to be trying to go back to basics with a new update to search algorithm. The new update is designed to affect up to ninety percent of all searches on Google. If you haven’t heard of the Hummingbird algorithm, you may remember the switch to “Caffeine” Google announced back in 2010. So, now three years later we have a new update which is supposed to make searches easier by using key phrases people ask instead of just keywords. So, basically Google is trying to make things easier for people by providing search results for those who type in simple questions they may ask friends online. In the past, users could type in keywords and would get a ton of results. This new algorithm is also designed to remember keywords typed in by the user. Specific keywords would only have to be typed once in a series of phrases and Google will remember the word.
Web Courses Bangkok sitting high and proud.
The new update seems to be getting some positive reviews from people who use their computer or tablet frequently for searching information. On another positive note, Google is also boasting a new feature for users offering advanced voice queries for those who search for specific info. The users computer or tablet will give a voice response for queries. So, what does this mean for you and why is Google doing this? Basically this new algorithm is designed to help users spend less time searching and as they say more time “living”. Some are referring to the new update as a continued quest for artificial intelligence which Google and it’s founders seem to be chasing. As far as what not to do with this new search tool, it would be easier to just explain what to do.
Don’t take your eye off what is currently working for you.
To get more refined search results, you may just need to type in keyword phrases instead of keywords. With this in mind, you may want to find out what steps you should take to get the maximum results with Hummingbird. For starters, you should continue to create original and specific content. You will also as before need to know who your targeted audience is. This means you must understand how users are using and searching for your page. The new update may also bring your potential customers further into your website or page. For example, searches may bring those who find your page directly to your contact page versus your homepage.
A magician never reveals their tricks, luckily Google SEO is less secretive.
With the new Google update you will also want to continue using the old SEO tricks and tactics. The new update will not be affected as far as this is concerned. If your wondering what not to do concerning the update, it’s recommended if you are already getting results with your current methods, don’t change anything. The most important thing to not do is to change your SEO tactics you currently use. Changing them will gain you no more positive results. Check this link for more info on industry reaction to “Hummingbird.”http://www.thedrum.com/news/2013/09/28/industry-reaction-google-s-hummingbird-algorithm-update-googles-most-refined
How does the industry react to the change?
Google’s “Hummingbird” algorithm has some major benefits for those who use the internet for certain niches. To make it simple to understand, people who have websites in certain niches like say writers and bloggers may benefit because people who are seeking services often type in phrases versus simple keywords. An example may be “bloggers writing about lawn care” will produce more specific results than just the keyword “blogger”. Makes sense? To be honest, it’s a pretty simple concept which in reality has probably been the focus of Google in recent years. People aren’t just typing in keywords anymore when searching for something specific. So, this update may just be what people need to make things easier and less of a hassle. Hummingbird infact is one of the main reasons why google is becoming better at answering questions.
What are the benefits and will it cost me more?
So, you may be wondering how is Google benefiting form this hew “Hummingbird” update? Well, let’s look at some statistics about Google and searches. Google currently in the United States fields two of every three search request. Search ads and other marketing pitches account for a great majority of Google’s revenue. This new update could therefore increase the cost for Google ads bringing the companies revenue to a fairly substantial one. For this year revenue alone for Google is expected to reach 60 billion dollars for search ads and commercial pitches they provide services for. This is some big money and it’s expected to increase.
Google, which recently celebrated it’s birthday is fifteen years old and this new update announcement came from the garage which CEO Larry Page and Sergey Brin started Google in it’s inception. Google has come along way in the past decade and a half and is currently ranked as the number one search engine. To see the past rankings of Google see this link. As you can see this company has held the number one spot for quite a while This new update “Hummingbird” may very likely push Google’s ranking further up the list, if this is even possible seeing how high they are now. To see a more in depth look at this new search algorithm check this link. http://www.foxnews.com/tech/2013/09/27/google-overhauls-internet-search-engine-hummingbird/
Does Hummingbird and SEO in general go flying over your head?
As always at Web Courses Bangkok we keep bang up to date with changes in SEO so rest assured when attending our social marketing courses you will be taught the latest techniques for improving your site ranking and traffic. If your looking for great advice on SEO check out our article on SEO and Online Marketing