Web Courses Academy Blog

Re-marketing Tactics With Adwords

Author: Carl Heaton
He is our senior instructor and originally from Manchester UK. Carl teaches our Web Design and Online Marketing Courses.
Quick jump to topics
Sharing is caring

If you have ever done your own marketing campaign, you may have noticed how this endeavor can be an extremely daunting task.  You may also notice your efforts have produced results that have not been what you were expecting. So, in order to increase your marketing results, you may have to change your tactics. 

google adword course

Tools save me!

If you have ever done your own marketing campaign, you may have noticed how this endeavor can be an extremely daunting task.  You may also notice your efforts have produced results that have not been what you were expecting. So, in order to increase your marketing results, you may have to change your tactics.  Luckily, with the advent of online tools, designed to allow you to gain maximum returns for your efforts, you can find that success you were hoping for.  A tactic known as re-marketing may just do the trick and it’s a fairly simple concept that’s works.

google marketing funnel

Re-marketing put simply, is a tool that allows you to contact people who have previously visited your website or online page.  It works easy, by putting on a code on your page, potential buyers who visit the page will then be added to your re-marketing list.  In your future re-marketing campaign, you can then contact these buyers with your own marketing tools.

 Google Ads

There are a number of techniques you can use when recontacting these potential leads.  Display ads are a popular tool marketers use to target specific potential customers who may have shown an interest in a specific niche.  These are advertisements for your products or services which will show up as banner displays, showcasing what you have to offer.  Usually, the ads are shown on the sides of pages when you are either browsing the web or searching for something on Google. You can also use re-marketing tactics like re-marketing for mobile apps, dynamic re-marketing and re-marketing lists geared for search ads.


Re-marketing with well known search engines like Google has some serious advantages which you will want to utilize.

Adwords re-marketing tools are extremely popular and can definitely increase traffic to your site which in turn will equate to what you are looking for, more sales!  The added benefits are threefold. With Adwords, you can contact your potential customers who you feel are most likely to purchase services you offer.

Essentially, using Google Adwords is an automated system that contacts your “warm leads.” By customizing your re-marketing list’s, you can organize your marketing tactic’s by using different approaches.  For people who may have created a shopping cart but later declined to buy, you can organize this list as “good” potential leads. With Google Adwords you can also set up a budget for your automated bids for CPM and CPC bidding.

Endless Possibilities

google will allow you to grow

The possibilities with Google Adwords are endless.  However, to effectively enable this to work for you, it’s important to have a plan that will work.  Your strategies should be based on a number of factors and include what you are looking for as an end result. If your intentions in your re-marketing efforts are to in fact reach every visitor who visits your site in the future, you will want to use re-marketing ads. These ads will target all visitors who come to your site.

You can set up the page for individual pages to re-market or just specific pages for products or your home page. By creating a list of converted members, you can can reach out to people who have purchased products from you in the past.  This list is unique due to the fact that you will know what it is they are interested in.

With this valuable information you can create ads that are specific to certain products you think may be of value to them. With all of your re-marketing lists you can create to re market at specific intervals. These options may be 30 days, 60 days or 90 days. To learn more about re-marketing lists and how to create one, check out this link. https://support.google.com/adwords/answer/2454064?rd=1#examples

get noticed with google ads

Hopefully, you are seeing what Google Adwords has the potential to do for your particular business or service you have to offer. This form of re-marketing is a way of reaching your current client base and potential customers.  By using alternative inferior methods of marketing you may very well be losing precious time and money, not to mention unnecessary effort.

The time before your Google Adwords re-marketing ads are displayed is 100 visitors in the the last 30 days. At this time ads will be displayed to potential customers. The reason for this is privacy concerns for customers.  While it would seem to your advantage to start sending targeted ads immediately, such always isn’t the case. The last thing you want your client base and future customers to think is they are being spammed.  This can be a potential disaster waiting to happen and should be avoided at all costs!

During your re-marketing campaign, you will find that the turtle will win the race almost every time.  Have patience and your re-marketing efforts will pay off.

don't freak out is ok

The above information on re-marketing with Google Adwords may seem a bit overwhelming which is why we won’t bombard you with too much here. However, this is a plan that should be on every business owner’s agenda, especially if you use the net to market your products and services.

Before diving in and setting up your re-marketing campaign with Google Adwords, you really should check out a few videos designed for beginners. These step by step instructional videos can help make setting up and implementing your re-marketing strategies much easier.  For a look at these easy to understand videos be sure to look here. https://support.google.com/adwords/answer/4362159?hl=en&ref_topic=3381144

Additionally, to learn more about Adwords for beginners, check this beginners page to get started today. https://support.google.com/adwords/topic/3374694?hl=en&ref_topic=3119071

Take off with Adwords!

We are launching our brand new Adwords course at Web Courses. Come join us if you would like to really take off with your Adwords campaign.

More great articles
There is more where this came from
Join our monthly newsletter packed with course dates, latest articles, free resources and job opportunities

Sorry. You must be logged in to view this form.

Promise to only send you useful interesting newsletters once a month.