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Step-by-step on How to Launch a Business Using SEO & Social Media

Author: Carl Heaton
He is our senior instructor and originally from Manchester UK. Carl teaches our Web Design and Online Marketing Courses.
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Business idea, check! Business name and branding, check! Confidence, capability; Check! Check!. But how do we launch his thing to the world?

This article aims to give you 10 steps to follow, they are not easy, not simple but they are 100% correct.

Follow them carefully and you will have a successfully launched business in no time.

The Who behind the What

Understand your target audience: Before launching a new business, it is important to understand who your target audience is. This will help you tailor your SEO and social media strategies to reach the right people.

Conduct market research to gain insights into your audience’s demographics, interests, pain points, and buying habits. This will help you create a website and social media content that resonates with them.

“Knowing your customers’ needs is the key to success. Without understanding what your customers want and how they think, you’re operating in the dark. Take the time to understand your customers’ pain points, desires, and goals. By truly understanding your customers, you’ll be able to create products and services that exceed their expectations. – Unknown”

Build a Home You Can Be Proud Of

Create a quality website: A website is the foundation of your online presence.

It should be well-designed, easy to navigate, and optimized for search engines. Make sure your website is mobile-friendly and has clear calls to action (CTA) that guide visitors to your product and service pages.

“Your website is the foundation of your online presence. It’s the first impression you make on potential customers and the place where they will go to learn more about your business. It’s essential that your website is well-designed, easy to navigate, and optimized for search engines. A quality website is the cornerstone of your online marketing efforts. – Carl Heaton”

Optimize your website for SEO: Once your website is up and running, it’s important to optimize it for search engines. This includes researching and including relevant keywords in your content and meta tags, building backlinks, and ensuring your website is technically sound.

Use tools like Google Analytics to track your website’s performance and identify areas for improvement.

Optimize your website for conversions: Once visitors arrive, it’s important to optimize it for conversions. This includes using clear CTAs, creating landing pages, and implementing forms to collect information from potential customers.

Use tools like heatmaps and A/B testing to identify areas of your website that need improvement.

Time to Be Heard From the Mountaintop

Build a social media presence: Social media is a powerful tool for reaching and engaging with your target audience. Choose the platforms that your target audience is most active on and create a consistent brand voice and visual aesthetic. Use social media to share valuable content, engage with your audience, and promote your products and services.

Create valuable content: Content is king when it comes to SEO and social media. Create valuable content that resonates with your target audience and helps them solve their pain points. This can include blog posts, infographics, videos, and e-books. Optimize your content for search engines by including relevant keywords and meta tags.

10 Statistics about Social Media and why it is Vital for New Businesses

Social media marketing trends global stats 2022

  1. According to a survey by the Small Business Administration, 30% of small businesses use social media to increase brand awareness and attract new customers.
  2. A study by the Pew Research Center found that 80% of small business owners believe that social media has a positive impact on their business.
  3. A survey by Sprout Social found that 63% of consumers are more likely to purchase from a brand they follow on social media.
  4. A study by the Content Marketing Institute found that 80% of small businesses use social media to distribute content.
  5. A survey by Hootsuite found that 64% of small businesses use social media for customer service and support.
  6. A study by the National Small Business Association found that 71% of small businesses use social media for marketing.
  7. A survey by the Nielsen Company found that 92% of consumers trust recommendations from people they know, and 70% trust consumer opinions posted online.
  8. A study by the University of Massachusetts Dartmouth Center for Marketing Research found that companies that engage in social media enjoy 40% more revenue growth than companies that don’t.
  9. A survey by Salesforce found that 51% of small business owners believe that social media has the biggest impact on their business compared to other digital marketing channels.
  10. A study by Hubspot found that social media leads have a 14.6% close rate, while outbound leads (such as cold calls or direct mail) have a 1.7% close rate.

We Need That Extra Push, Time for Some…

Use paid advertising: Paid advertising on platforms like Google and social media can help you reach a larger audience and drive more traffic to your website. Use targeted advertising to get specific demographics and interests. Monitor the performance of your ads and adjust your targeting and budget as needed.

Engage with your audience: Engaging with your audience on social media and through your website is crucial for building relationships and trust. Respond to comments and messages, ask for feedback, and create a sense of community. This will help you build a loyal customer base that is more likely to buy from you.

Keep a Close Eye on Things

Monitor your progress: It’s important to monitor your progress to see what’s working and what’s not. Use tools like Google Analytics and social media analytics to track your website’s traffic and engagement.

Use this data to adjust your strategy and improve your ROI.

Stay up to date: The digital marketing industry is constantly evolving, so it’s essential to stay up to date with the latest techniques and trends. Read industry blogs, attend conferences, and network with other marketers to stay informed.

In Summary

In conclusion, launching a new business requires a combination of SEO and social media strategies. By understanding your target audience, creating a quality website, and optimizing for SEO and conversions, you can reach and engage with your audience. Building a social media presence and creating valuable content will help you establish trust and relationships with your customers.

To be successful, it’s important to stay up to date with the latest techniques and trends in the digital marketing industry and keep your website and social media filled with useful content.

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